Bandwagon
This encourages people to join the red team.
Testimonial
Most people have heard how Jarad lost a lot of weight by eating Subway sandwiches.
Transfer
They are replacing the image and phrase of Uncle Sam (a patriotic figure) with the nation's "enemy."
Repetition
This image was used repeatedly during Obama's presidential campaign.
Emotional
The use of the pretty young woman and baby in harm's way makes many feel protective.
Card Stacking
The Mac is always portrayed as superior to the PC.
Plain Folks
They used images of average looking people to make people relate to them more.
Name Calling
Literally calling him a "snob."
Logical Fallacies
Saying "How could so many people be wrong" doesn't actually prove those people to be right.
Glittering Generalities
Using generalized statements to make things sound better.
Rewards
It says use our product and you'll gain women's attention.
Imagery
This uses the image to scare the audience.
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